The Skinny on Skin Care Packaging
Skin care is one of the fastest growing segments of the beauty industry—and never has packaging played a more important role.

By Leah Genuario, Contributing Editor

"Intelligent Skin Sense also chose white packaging for an upscale presentation of its newest product, Bag Lady. The white packaging features accents of silver and burgundy and also includes an innovative roll-on freezer pen that doubles as a travel container. The pen aids in alleviating eye puffiness.

The burgundy color was a strategic pick for several reasons. It is a “natural earth tone and reinforces the natural theme of the product,” says designer John Grdinich of Parallax Studios LLC, Weston, CT, who also adds that the outer box is made of recycled materials.

In addition, burgundy is a “bold color as the product is a serious skin care product which can hold its own against the best of eye products.”"